DANIEL EB: ‘First, the numbers. The British Vegan society cites a 360% rise in self-identified vegans over the last decade. More recent polling suggests that number could be as high as 3.5 million. Up to 6% of US consumers self-identify as vegan and 40% of German’s follow a low-meat diet… the Germans! Perhaps the best … Continue reading The vegans are coming: Why the end of meat could be closer than we think